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Have we all lost our minds? The average cost of a wedding is $28,000! The wedding industry is worth $161 billion a year! Do you feel overwhelmed trying to make your wedding day that one perfect day? Has the standard for a “great wedding” just been set too high for the average couple?

Earlier this week I saw Rebecca Mead, the author of a book entitled One Perfect Day: The Selling of the American Wedding on Good Morning America. Rebecca did extensive research into how the wedding industry is driving up the cost of weddings even going so far as inventing new traditions to increase their bottom line.

One example she talked about was the “Oh Mommy Moment” when you walk out of the dressing room in a bridal gown and you say to your mom, “Oh Mommy, I love it, it’s exactly what I wanted!” That’s the queue for the sales person to start pushing the perfect shoes, the perfect hair piece, etc while mom is trying to make her daughter happy, to increase the sale. In One Perfect Day: The Selling of the American Wedding, Rebecca exposes the commercialization of the American wedding including bridal registries, honeymoons, “for-hire” ministers and more.

So if you are stressed out trying to “keep up with the Jones” with your wedding plans and you think your wedding is going to put you in debt for the rest of your life check out Rebecca’s book “One Perfect Day: The Selling of the American Wedding.”

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Rhonda
Our Wedding Plus

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